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Frequently Asked Questions
Everything you need to know about working with TruAlign Partners — the methodology, the CarbonCore platform, and what to expect from an engagement.
Answers to the questions hiring teams and candidates ask most — about TruAlign, the CarbonCore platform, our methodology, and how engagements work. Don’t see your question? Start a conversation and we’ll answer it directly.
Working with TruAlign
TruAlign Partners is a specialized executive search and talent advisory firm focused exclusively on commercial-stage medical device and MedTech companies. We recruit the sales, marketing, clinical, and executive leaders responsible for adoption, revenue growth, and market expansion — and we evaluate every candidate through our proprietary CarbonCore methodology.
Most firms identify candidates, conduct interviews, and submit resumes. We begin by defining what success looks like in the role before the search starts, engage high-value candidates through targeted outreach campaigns rather than job postings, and evaluate every finalist through a structured, multi-layer assessment. The result is an evidence-based hiring decision — not a stack of resumes.
We focus on small to mid-size MedTech, medical device, and healthcare technology companies — particularly those in commercialization and growth stages. This includes venture-backed firms, companies preparing for product launches, organizations entering new markets, and businesses scaling revenue operations.
Every search is personally led by founder Michelle Bohannon — from kickoff through placement. Engagements are not delegated down to associate recruiters, so the person who owns the methodology is the person running your search.
We recruit across the full commercial organization: Sales (Territory Manager through Strategic Account Manager), Sales Leadership (Regional Sales Manager through VP of Sales), Clinical & Therapy Development, Marketing (Product Manager through VP of Marketing), and Commercial & Executive Leadership (Commercial Director through Chief Commercial Officer). Fractional sales and marketing leaders are also available.
About the CarbonCore platform
CarbonCore is our proprietary hiring intelligence platform and a major differentiator from most recruiting firms. It brings candidate profiles, behavioral assessments, competency evaluations, interview feedback, candidate comparisons, hiring recommendations, and decision-support tools together in one location — so hiring teams can review, compare, and evaluate candidates wherever they are and whenever they choose.
Each finalist receives a complete profile that extends beyond a resume: an executive summary, career highlights, resume, introductory video, behavioral assessment and alignment analysis, key competency assessment, and an interview feedback guide.
By organizing information through a consistent evaluation framework, CarbonCore reduces guesswork and improves hiring accuracy. Hiring teams compare candidates against the same hiring benchmark — defined before the search begins — rather than relying on resumes, gut feel, or inconsistent interview notes.
Yes. Every search follows the CarbonCore methodology, and finalists are presented through the platform. It’s one reason 96% of our placements remain in seat after their first year.
How the process works
Every search follows the same five-stage methodology: (1) Define Success Before Search — establishing role requirements, success criteria, and a behavioral benchmark; (2) Market Mapping & Candidate Campaign — targeted outreach to qualified professionals; (3) CarbonCore Evaluation — complete candidate profiles presented through the platform; (4) Interview Management & Candidate Selection — centralized scheduling, feedback, and comparison; (5) Offer & Integration — support through acceptance and transition.
We assess candidates across three dimensions. Appear To: resume, experience, credentials, and interview performance. Can Do: skills, competencies, achievements, and ability to perform the role. Will Do: motivation, behavioral fit, work style, and likelihood of succeeding within your specific environment. Most firms stop at the first two — the third is where hiring decisions are usually won or lost.
We don’t rely on job postings. Using the hiring benchmark from Stage 1, we build targeted outreach campaigns designed to identify and engage high-value candidates — many of whom are not actively looking but are open to the right opportunity.
Timelines vary with role seniority and market conditions, but the staged methodology is designed to keep momentum: alignment and role definition up front, a qualified candidate pool before formal evaluation begins, and structured interview management so decisions don’t stall. We’ll give you a realistic timeline for your specific role during the strategy call.
Stage 5 covers offer process support, candidate communication, acceptance management, and transition coordination. Our goal is to maintain alignment, reduce friction, and help secure a successful start — not just a signed offer.
Engagement models & getting started
We support executive search for permanent leadership roles, full-time placement for key commercial positions, and fractional leadership for companies that need experienced executives on a part-time or interim basis during launches, restructuring, or commercialization transitions.
If you’re commercializing a new product, scaling beyond early traction, or making your first key commercial hires — yes, that’s exactly the environment we work in. These are hiring decisions where the cost of getting it wrong is significant, which is why the structured approach matters most at this stage.
It starts with a strategy call. We use it to understand the role, your growth stage, and what success looks like — then map the engagement to the CarbonCore methodology and decide together whether it’s the right fit. There’s no obligation and no qualifying gauntlet.
We’re always connecting with strong commercial operators in MedTech. Reach out through the contact page with ‘Submit Resume’ selected, or connect with us on LinkedIn — and we’ll be in touch when there’s a search aligned with your background.
Get answers directly from the founder.
Strategy calls are 30 minutes, direct with Michelle — no obligation. Bring your questions about the role, the methodology, or the platform.